FOUR REASONS EDITORS ARE ESSENTIAL FOR YOUR BUSINESS

With today’s fast-paced and constantly-developing plethora of available technology, it is undeniably easier than ever to access information and utilise it as needed. Any calculation can be done with the push of a few buttons on our phones.  We have Wikipedia and the millions of other informative websites out there to answer any questions.  Long-distance…

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WHAT’S AT THE CORE OF APPLE?

Have you ever looked at the queues snaking for hundreds of metres outside the Apple Stores the night before a new iPhone is put on sale? Have you ever thought, wow, I wish I had customers like that, rushing to buy my latest product even before the old one had become even slightly used? What…

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BRAND: WHAT, WHY AND HOW?

In our previous article, we discussed the common factor amongst the most successful companies worldwide. From Coca Cola to Apple, these businesses successfully market themselves to their customers as well as the actual products they sell. The Brand. A strong brand will communicate so much more than the mere capabilities of their latest creations. Identity.…

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THE ART OF COMMUNICATION

Communication means many things to many people.  When in the plural, communications is often used to describe the technology individuals use to talk to each other, exchange information or data.  Popular examples include e-mail, telephone and the ubiquitous text message. There is a veritable communications explosion! However, do people really know how to connect?  Are…

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NO LONGER JUST FOR INVALIDS

  Years ago, sickly folk were brought back to health by wonderful new drugs and cures. Previously deadly diseases like pneumonia and tuberculosis were finally being beaten by scientific breakthroughs. Recuperation was aided by supplements and new products that helped patients recover. Sparkling, pale-orange Lucozade was a way invalids could replace lost energy that had…

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