With today’s fast-paced and constantly-developing plethora of available technology, it is undeniably easier than ever to access information and utilise it as needed.
Any calculation can be done with the push of a few buttons on our phones. We have Wikipedia and the millions of other informative websites out there to answer any questions. Long-distance calls? With Facetime, Skype and WhatsApp, we can contact anyone no matter how vast the distance – and all for free.
However, when it comes to business – a basic Google search and a spellcheck just doesn’t cut it anymore.
To really encourage the growth and success of your company, you need to ensure that your message and individuality is coming through loud and clear. Your website, brochures, presentations and press releases – all of your written material – should leave your target audience in no doubt of who you are and what you aim to achieve.
To make this as easy as possible, your writing should be clear, concise and deliver information efficiently. For this to happen, a review and edit process is vital. No matter how exceptional your writing skills may be, nobody can write a perfect report or article on the very first effort. It almost always requires a second set of eyes to notice errors that have maybe flown over your head (especially after you have read it back to yourself twenty times).
Here are four reasons why editors are essential for your business –
If you have a limited word count, or indeed a large space to fill, it can be really hard to decide what aspects of your content are either a) vital, b) interesting but secondary, or even c) irrelevant at this juncture. An editor can help you to spot gaps in the flow of your argument and work with you (or for you!) to correct this so that your message is cohesive.
Your target audience
Depending on the nature of your business, you will almost certainly have a target audience. An editor will check to make sure that the style of your content is appropriate to reach them. Perhaps your vocabulary is too technical? It is very easy to go overboard on a topic about which you are knowledgeable or passionate about, but this can deter some from reading further. Alternatively, your writing may be too colloquial – others might be put off by an informal tone and may not feel you are a good match to work with.
Your own professionalism
At the most basic level, spelling and grammar mistakes are distracting. To be taken seriously as a professional company, you need to present yourselves as an efficient body. Every item of text – no matter how short – is a direct reflection upon your team and your capabilities. Sell yourselves well.
Time is precious, and modern life seems to be busier than ever. Employing an editor to read and review your content will save you hours of time, leaving you free to focus upon your company’s other needs.